Eaton realigns Corporate Affairs function
CLEVELAND, OH...John W. Hushen, vice president Corporate Affairs for Eaton Corporation, has announced that the corporate affairs functions have been reorganized to focus increased attention on publicizing the company's growth initiatives.
The functions of advertising and corporate identity have been combined with corporate communications under the direction of Daniel J. Brubeck, 52, formerly director corporate communications, who has been named director communications, advertising and corporate identity. Dennis A. Ritzel, director of advertising and corporate identity, has retired. During his 25 years with the company, Ritzel developed a cost-saving, single-source system for the placing of advertising by all the company's business units, organized a task force which led to the company-wide coordination of marketing communications and the reinvigoration of the corporate identity system.
The functions of community affairs and corporate contributions have been combined with public affairs under the direction of James L. Mason, 56, formerly director of public affairs, who has been named director of public and community affairs. Frederick B. Unger, formerly director of community affairs, left the company to pursue other opportunities. During his 14 years with Eaton, Unger developed programs to recognize volunteerism by employees, strengthen United Way fund raising within the company and recruit minority engineers.
Nancy J. Carlson, formerly manager of Eaton's diversity program, has assumed the new position of manager public affairs, reporting to Mason. Carlson's responsibilities include grassroots communications, liaison with Eaton's state legislative councils, coordination of plant visits by public officials and, along with Mason, federal, state and local government relations. She also directs the company's Minority Engineering Scholars Program.
Diane B. Connelly has joined Eaton's Corporate Communications Department to fill the newly created position of manager of strategic communications, reporting to Owen B. Zuro, associate director corporate communications. She is responsible for editing Growth 2000, a new management publication which will concentrate company-wide attention on the growth initiative. She is also responsible for gaining publicity for products and technologies of the company's electrical and electronic controls products. Connelly spent the past nine years doing similar work with Allen-Bradley, and earlier was employed by the Reader's Digest as a writer and editor. She is a graduate of Smith College and has a BA degree in English.
All product publicity activities continue to be coordinated by Renny Romain, who has been promoted to senior corporate communications manager. Daniel P. Davis, formerly administrator of internal communications, has been named administrator product publicity for the growth-oriented products of the vehicle components businesses, reporting to Romain. Jeffrey B. Obrock, manager of marketing communications, now reports to Romain.
Tim J. Weidner, formerly administrator internal communications, has been promoted to manager communications, and his responsibilities have been broadened to include Internet communications and managing the company's Customer Courtesy function. Phyllis A. Harman, administrator customer courtesy, now reports to Weidner. Weidner will continue as editor of Eaton Today, the company's monthly employee publication.
Carol S. Markey continues as manager community involvement, and reports to Mason. Nancy M. Utter has joined the community affairs function of Eaton as administrator corporate contributions. Utter comes to Eaton from the staffs of the YMCA of Greater Cleveland and the United Way, where she was employed for a total of 19 years.
Eaton Corporation is a global manufacturer of highly engineered products which serve vehicle, industrial, construction, commercial and aerospace markets. Principal products include truck transmissions and axles, engine components, hydraulic products, electrical power distribution and control equipment, ion implanters and a wide variety of controls. Headquartered in Cleveland, the company has 52,000 employees and 150 manufacturing sites in 23 countries around the world. Sales for 1995 were $6.8 billion.