Date: March 02, 2007
Golf Pride® Spotlights New Tour Ambassador to Promote Grips within Golf Industry
LAURINBURG, N.C., …Diversified industrial manufacturer Eaton Corporation announced today that it has hired Burton Christie as its new Tour Representative for Golf Pride Grips.
In his new position, Burton will serve as weekly tour ambassador for the Golf Pride brand, helping to promote proper grip usage and care among Tour players, caddies, personnel, golf manufacturers, the media and other industry representatives.
Burton, a graduate of Appalachian State University, has spent the past 11 years in the golf industry, working for the PGA Tour surrounding its tournament administration and player relations.
“We’re delighted to welcome Burton to the Golf Pride family,” said Jeff Fiorini, general manager for Eaton’s Golf Grip Division. “His previous experience in the golf industry and on the PGA Tour make him a perfect fit in this role,” he said.
Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit www.golfpride.com.
Eaton Corporation is a diversified industrial manufacturer with 2006 sales of $12.4 billion. Eaton is a global leader in electrical systems and components for power quality, distribution and control; fluid power systems and services for industrial, mobile and aircraft equipment; intelligent truck drivetrain systems for safety and fuel economy; and automotive engine air management systems, powertrain solutions and specialty controls for performance, fuel economy and safety. Eaton has 60,000 employees and sells products to customers in more than 125 countries. For more information, visit www.eaton.com.
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