August 14, 2008
Eaton Continues Support Of The Woodward Dream Cruise; “Overhaulin” Host Chip Foose To Appear At Eaton Performance Park
SOUTHFIELD, Mich … Diversified industrial manufacturer Eaton Corporation will once again help bring back cruising along the famed Woodward Avenue in metro Detroit as an official sponsor of the 14th annual Woodward Dream Cruise and as the title sponsor of the 2nd annual Eaton Performance Park on Woodward taking place Saturday, Aug. 16.
“This is our 11th consecutive year sponsoring this grand celebration of cars and we’re looking for ward to another great weekend,” said Joseph P. Palchak, chief executive officer – Automotive Group. “We’re expecting more than 2,000 guests to our VIP hospitality area and 30,000 visitors to the Eaton Performance Park.”
Eaton guests will be treated to great food and a great view of the cars along the 16-mile cruising route. In addition, the city of Royal Oak’s Memorial Park will once again be transformed into the Eaton Performance Park and filled with top aftermarket manufacturers and family activities. One of the highlights includes autograph sessions on the RIDEMAKERZ® main stage with famous car customizer and host of The Learning Channel’s Overhaulin’ ® Chip Foose. Foose will also custom design 14 unique collectible vehicles, known as the RIDEMAKERZ® Dream Collection, to commemorate this year’s event.
The RIDEMAKERZ® Dream Collection will be sold through RIDEMAKERZ® retail stores where guests customize one-of-a-kind rides.
Other exhibitors in the Eaton Performance Park include Eaton Performance Products Division, Cherry Bomb, Indianapolis Motor Speedway Brickyard Experience, Indianapolis Motor Speedway Indy 500 Experience, Tremec Transmission Technologies, Summit, Quaker State and Johnsonville Brats. For additional information, please visit www.familyevents.com/event/36.
The Woodward Dream Cruise® is the world’s largest one-day celebration of car culture, attracting more than one million visitors and 40,000 muscle cars, street rods, custom, collector and special interest vehicles to the street where cruising began. For more information, visit www.woodwarddreamcruise.com.
With sales of $1.6 billion in 2007 and 11,000 employees around the world, Eaton’s Automotive Group supplies the automotive industry with critical components that reduce emissions and fuel consumption, and improve vehicle stability and performance. Principal products include engine valves and valve train components, transmission and engine controls, superchargers, locking and limited slip differentials, cylinder heads and fluid conveyance components.
Eaton Corporation is a diversified power management company with 2007 sales of $13 billion. Eaton is a global technology leader in electrical systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has 81,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com.