CLEVELAND … Diversified industrial manufacturer Eaton Corporation today announced that Matthew L. Greene has been named vice president – Marketing Communications for the Corporate Communications Department. He reports to Donald J. McGrath Jr., senior vice president – Communications.

In his new role, Greene is responsible for leading Eaton’s integrated global OneWeb digital communications team and for Eaton’s brand management initiatives. In addition, he coordinates the cross-group activities of Eaton’s marketing communications team to ensure consistent brand messaging and leads the development of Eaton’s combined annual and sustainability report.

Greene joined Eaton in 2001 and most recently served as director – Marketing Communications. Prior to that, he was vice president at Wyse Advertising in Cleveland, Ohio, and was the founder and president of the agency’s interactive division. He holds a bachelor’s degree in visual communications from Ohio University. He and his family reside in Hudson, Ohio.

Eaton Corporation is a diversified power management company with 2007 sales of $13 billion. Eaton is a global technology leader in electrical systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has 81,000 employees and sells products to customers in more than 150 countries.