Eaton and SimEx-Iwerks Mark 20 Years of Thrilling Theatergoers With Motion-Based Seating

Date: August 27, 2009

EDEN PRAIRIE, Minn. … Diversified industrial manufacturer Eaton Corporation today announced that 2009 marks its 20th year working with SimEx-Iwerks Entertainment to entertain global audiences through motion-based seating powered by Eaton’s hydraulics components.

During the last two decades, Eaton has supplied SimEx-Iwerks with over 2,000 motion bases for its TurboRide™ two-seat, three-axis motion system that is featured in over 300 attractions, such as amusement parks, museums, shopping malls, and zoos, in 42 countries. The seating is part of SimEx-Iwerks highly entertaining motion-picture presentations that marry proprietary 3-D projections and 4-D special effects with blockbuster films produced by SimEx-Iwerks.
Equipped with Eaton® vane pumps, cylinders, valves, manifold, hose, and fittings, the motion bases provide the animation for the motion seating that syncs with action on the screen. The compact, extremely quiet systems are capable of simulating movements varying from bone-jarring vibrations experienced by a driver in a NASCAR® race to subtle motions felt by a passenger in a hot air balloon.

“Eaton provided us with a great hydraulic system design in 1989, and no revisions have been needed since its initial development 20 years ago,” says SimEx-Iwerks’ Vice President and General Manager Mike Frueh. “Eaton’s motion bases are among our most successful entertainment products.”

Featuring three degrees of movement, Eaton motion bases are completely assembled on custom weldments with an integral reservoir built to the customer’s specifications. Theater mechanics only need to make a quick visual inspection to confirm hydraulic and mechanical integrity.   

Eaton’s Hydraulics Group is a segment of the company’s Industrial Sector. The business is a worldwide leader in the design, manufacture and marketing of a comprehensive line of reliable, high-efficiency hydraulic systems and components for use in mobile and industrial applications. Mobile and industrial markets include agriculture, construction, mining, forestry, utility, material handling, earthmoving, truck and bus, machine tools, molding, primary metals, automotive, power generation, port machinery and entertainment. Eaton’s Hydraulics Group provides customer-driven solutions under product names such as Aeroquip®, Boston®, Char-Lynn®, Eaton®, Hydro-Line®, Synflex®, Vickers®, Walterscheid™, and Weatherhead®. For more information, visit .

Eaton Corporation is a diversified power management company with 2008 sales of $15.4 billion. Eaton is a global technology leader in electrical components and systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has approximately 70,000 employees and sells products to customers in more than 150 countries. For more information, visit .

Lynn Soule
(952) 294-7992