Eaton Launches Content Syndication Program for IT Resellers to Drive Real-Time Sales Leads

Date: March 10, 2010

RALEIGH, N.C. …Diversified industrial manufacturer Eaton Corporation today announced it has launched an online tool to help its information technology (IT) value-added resellers generate real-time sales leads. The program, which is available to members of Eaton’s award-winning PowerAdvantage™ Partner Program, can help generate demand by syndicating dynamic digital content about Eaton’s products and solutions and instantly displaying the content on participating resellers’ Web sites with an easy-to-set-up, professional Eaton brand showcase.

From desktops to data centers, Eaton’s syndicated content can help its resellers share with customers the latest information on power quality solutions for protecting critical data and IT applications. In addition to product, service and special promotional information, customers of value-added resellers will have the ability to download white papers, thought-leadership articles, product videos, and case studies.

“We’re constantly looking for new offerings and technology to better support and grow the businesses of our loyal resellers,” said Brooke Lang, global IT channel manager, Eaton’s Distributed Power Quality Business Unit. “The new content syndication program provides our resellers with powerful tools and advanced metrics that can have a tremendous impact on their sales efforts.”   

All businesses that depend on utility power are susceptible to daily power quality issues such as surges, sags, load fluctuations and other power interferences that can harm computers, corrupt data and potentially bring business to a standstill. Data centers and IT equipment are the lifelines that keep leading organizations running. Eaton’s PowerAdvantage Partner Program helps resellers deliver efficient uptime for their customers while working to create new revenue and margin opportunities for their businesses.  

For more information on Eaton’s benefit-rich value-added reseller program, please visit Eaton’s dedicated Web site at or call (877) 233-8519. For more information on Eaton’s power quality products and services, visit .

Eaton’s electrical business is a global leader in power distribution, power quality, control and industrial automation products and services. Eaton’s global electrical product lines, including Cutler-Hammer®, Moeller®, Powerware®, Holec®, MEM®, Santak® and MGE Office Protection Systems™,provide customer-driven PowerChain Management®  solutions to serve the power system needs of the data center, industrial, institutional, government, utility, commercial, residential and OEM markets worldwide.
Eaton Corporation is a diversified power management company with 2009 sales of $11.9 billion. Eaton is a global technology leader in electrical components and systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has approximately 70,000 employees and sells products to customers in more than 150 countries. For more information, visit .

Kristin Somers
(919) 870-3236