Eaton Receives Eloqua Markie Award for Most Creative Marketing Campaign

Date: November 21, 2012

RALEIGH, N.C. … Diversified industrial manufacturer Eaton Corporation today announced the company’s power quality division has been honored with a 2012 Eloqua Markie award for the Most Creative Marketing Campaign. Eloqua presented Eaton with the award at the sixth annual Markie Award Ceremony, on Nov. 7, in Orlando, Fla. during Eloqua’s annual user conference, Eloqua Experience. 
 
The Markie Awards recognize exceptional marketing and revenue performance management innovation, vision, and execution. Eaton’s campaign, “Things Have Changed,” was selected from a competitive field of more than 200 submissions across 20 categories.
 
“Faced with challenges including growing awareness and improving brand perception, Eaton Corporation created a memorable, creative, and impactful marketing campaign,” said Joe Payne, CEO, Eloqua. “Eaton used marketing automation to drive an integrated campaign with elements such as e-mail, social media, direct marketing, and events. The campaign’s creativity and outstanding execution earned Eaton Corporation the 2012 Most Creative Marketing Campaign Markie award from Eloqua.”
 
The “Things Have Changed” marketing campaign underscores Eaton’s expertise in information technology (IT) and data center solutions while positioning Eaton as a company that “gets IT.” The campaign introduces a new perspective on the modern-day realities of IT power management through the voices of the loyal desk toys of the IT manager, and includes advertising, social media strategy, direct marketing, event components and a campaign website.
 
“The campaign’s creativity attracted attention, but to maintain that attention it was important to provide solid, supporting content that could be leveraged across all levels of the IT supply chain,” said Kristin Somers, marketing communications manager, Eaton. “Together, all elements of the campaign demonstrate that Eaton recognizes the tireless efforts of the typical IT professional, and can help them take control of their work and lives by empowering them to make the right choices, which will only continue to drive positive results.”
 
Eloqua is considered the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.
 
Eaton’s electrical business is a global leader in power distribution, power quality, control and automation, power monitoring, and energy management products and services. Eaton is positioned, through its global electrical product series and solutions to answer today’s most critical electrical power management challenges.
 
Eaton Corporation is a diversified power management company with more than 100 years of experience providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. With 2011 sales of $16.0 billion, Eaton is a global technology leader in electrical components, systems and services for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has approximately 74,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com.

Mike DeCamp

(919) 870-3264