Objective:
The program strengthens participants' marketing and leadership skills while enabling them to contribute to the company's business results.

Candidate Profile
Career aspirations in Marketing plus:

• US: MBA Graduate with 3-5 years of Marketing Experience.  Work visa sponsorship available for international students.
• EMEA (Europe, Middle East, Africa): Master's degree with 3-5 years of marketing experience. EU or Swiss work permit required.
• AP (Asia Pacific): Bachelor’s degree or above with 2-3 year marketing/engineering/sales experience

Rotation Structure:

• US = 2 year program with three 8-month assignments.
• A/P = 2 year program with 3-4 assignments
• EMEA = 2 year program with 3-4 assignments in 2 different countries

Sample Assignments:

• Market & Customer Knowledge
• Conduct global competitive and market analysis
• Develop global customer segment strategy
• Value Proposition Design
• Gather new product development requirements for proposition
• Develop go to market strategy
• Price for Value
• Conduct product or customer profitability analysis
• Develop new product pricing strategy
• Sales Strategy & Management
• Implement channel improvements
• Manage creation of large proposals

Sample Post-Program Positions:
Product Managers, Product Line Managers, Product Strategy Managers, Marketing Manager.

Leadership Exposure:
The Marketing Development Program is sponsored by the Vice President of Sales and Marketing. Other opportunities for leadership exposure include:

• The interview process is performed by top marketing leaders across the business.
• While on assignment, you will present to different leaders within their assignment location, the business and appropriate councils.

To apply, visit: Marketing Development Program.