Dana, Eaton Ending Joint Commercial Vehicle Marketing Relationship; Eaton to Continue with Roadranger®, Dana will Support Customers Directly
Date: 12/06/2011
MAUMEE, Ohio … Dana Holding Corporation and Eaton Corporation jointly announced today that the marketing relationship between the two companies will end by the middle of 2012. Over the next six months, each company will be preparing to sell, market, and service customers independently of each other.
Mark Wallace, president of Dana’s On-Highway Driveline Technologies business, and Tim Sinden, president of Eaton’s truck operations in North America said Eaton and Dana are committed to making this a seamless transition for our vehicle OEM, dealer, and fleet customers during the transitional period and after the conclusion of the alliance. They added that Eaton’s and Dana’s deep respect for one another will continue beyond the alliance.
Eaton will continue to provide field services and support for all Eaton and Dana products through the middle of 2012 under the Roadranger® brand, after which Dana will have the support systems in place to effectively service and support its customers independently.
“Going to market independently will afford Dana greater opportunity to communicate with customers directly and to better understand their needs,” said Wallace. “This closer, direct relationship with customers will, in turn, provide the foundation for innovation and technology in Dana’s core axle, driveshaft, wheel end, and tire management systems.”
“Eaton intends to continue operating the Roadranger marketing organization as we have in the past – focused exclusively on serving our customers,” said Sinden. “We will continue to collaborate with our OEM customers, Dana and other powertrain providers on virtually integrated powertrain systems for the North American commercial vehicle marketplace.”
For additional information throughout the transition process customers are encouraged to access www.Roadranger.com/alliance or www.Dana.com/CV. Both websites will offer updates on progress of the transition as it occurs.
About Dana Holding Corporation
Dana is a world leader in the supply of driveline products (axles and driveshafts), power technologies (sealing and thermal-management products), and genuine service parts for light and heavy manufacturers. The company's customer base includes virtually every major vehicle manufacturer in the global automotive, commercial vehicle, and off-highway markets. Based in Maumee, Ohio, the company employs approximately 24,000 people in 26 countries and reported 2010 sales of approximately $6.1 billion. For more information, please visit www.dana.com.
About Eaton Corporation
Eaton Corporation is a diversified power management company with 2010 sales of $13.7 billion. Celebrating its 100th anniversary in 2011, Eaton is a global technology leader in electrical components and systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has approximately 73,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com.
Mark Wallace, president of Dana’s On-Highway Driveline Technologies business, and Tim Sinden, president of Eaton’s truck operations in North America said Eaton and Dana are committed to making this a seamless transition for our vehicle OEM, dealer, and fleet customers during the transitional period and after the conclusion of the alliance. They added that Eaton’s and Dana’s deep respect for one another will continue beyond the alliance.
Eaton will continue to provide field services and support for all Eaton and Dana products through the middle of 2012 under the Roadranger® brand, after which Dana will have the support systems in place to effectively service and support its customers independently.
“Going to market independently will afford Dana greater opportunity to communicate with customers directly and to better understand their needs,” said Wallace. “This closer, direct relationship with customers will, in turn, provide the foundation for innovation and technology in Dana’s core axle, driveshaft, wheel end, and tire management systems.”
“Eaton intends to continue operating the Roadranger marketing organization as we have in the past – focused exclusively on serving our customers,” said Sinden. “We will continue to collaborate with our OEM customers, Dana and other powertrain providers on virtually integrated powertrain systems for the North American commercial vehicle marketplace.”
For additional information throughout the transition process customers are encouraged to access www.Roadranger.com/alliance or www.Dana.com/CV. Both websites will offer updates on progress of the transition as it occurs.
About Dana Holding Corporation
Dana is a world leader in the supply of driveline products (axles and driveshafts), power technologies (sealing and thermal-management products), and genuine service parts for light and heavy manufacturers. The company's customer base includes virtually every major vehicle manufacturer in the global automotive, commercial vehicle, and off-highway markets. Based in Maumee, Ohio, the company employs approximately 24,000 people in 26 countries and reported 2010 sales of approximately $6.1 billion. For more information, please visit www.dana.com.
About Eaton Corporation
Eaton Corporation is a diversified power management company with 2010 sales of $13.7 billion. Celebrating its 100th anniversary in 2011, Eaton is a global technology leader in electrical components and systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has approximately 73,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com.
