KALAMAZOO, Mich. … Roadranger Marketing has released the next generation of its industry-leading website, Roadranger.com. The site features sales- and service-related information and functionality for products from Eaton Corporation and Dana Holding Corporation and receives more than one million visits annually. In addition, visitors accessing Roadranger.com from mobile phones, such as the popular iPhone, Android and Blackberry platforms will be directed to a new website specifically designed for these devices.
“Our customers have recognized Roadranger.com as one of the best sites in the industry,” said Mandar Dighe, director of Roadranger Field Sales and Marketing. “As such, we didn’t want to make changes without a good deal of information and input to ensure we are only making a good thing even better.”
The changes in design and architecture of Roadranger.com are based upon website metrics, usability studies and the latest trends in internet and digital design. The new site includes a more robust search functionality and thumbnail identification of documents within the literature center, as well as an updated navigation that enhances usability through the ability to skip past a number of clicks through dynamic options.
“Just as skip shifting can get a truck up to speed faster, the new Roadranger.com navigation allows visitors to skip to where they need to go for sales and service support,” said Dighe. Likewise, the new Roadranger.com mobile site offers quick access to select product line information, key calculators to assist with specification of components and immediate access to the Roadranger network.
“Customers rely upon the Roadranger network to assist with decisions related to the entire lifecycle of the truck,” noted Dighe, “and that includes proper specification of components to yield the greatest fuel efficiency and performance. The road speed and other calculators are now available at any time and any where via the mobile version of Roadranger.com is just one more way we’re empowering fleets to choose the best possible solutions for their business.”
The Roadranger network supports Eaton Corporation and other trusted partners, and includes more than 200 drivetrain professionals providing specification assistance, training, service, parts and warranty expertise throughout North America. For more information, visit www.roadranger.com, where the latest product information is available, as well as service, parts and training assistance, 24 hours a day. Experts are available in the Roadranger Call Center by dialing 1-800-826-HELP (4357) in the U.S. and Canada. In Mexico, dial 01-800-826-4357.
Eaton Corporation is a diversified power management company with more than 100 years of experience providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. With 2011 sales of $16.0 billion, Eaton is a global technology leader in electrical components and systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has approximately 73,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com.