Eaton Celebrates Inauguration of New Manufacturing Facility in Casablanca

Date: 9/09/2016

CASABLANCA, Morocco. Power management company, Eaton, today inaugurates its new state-of-the-art manufacturing facility in the Casablanca Midparc Free Zone. The event, organized at the new facility, was attended by Moulay Hafid Elalamy, Minister of Industry, Trade, Investment and the Digital Economy; Revathi Advaithi, Chief Operating Officer, Electrical Sector, Eaton; and Hamid Benbrahim El Andaloussi, CEO of Midparc SA and the Morocco Aerospace Industries Association (GIMAS). 

The Eaton facility in Midparc has required an investment of $12 million and is located on an area of ​​13,587 square meters, including an 10,100 square meter manufacturing facility. This demonstrates that Morocco is strategically positioned to be a key manufacturing location that can serve customers in Europe, the Middle East and Africa. With established and fast transportation links within Morocco and across the region, the site is ideally located to provide a rapid response and lead times to customers in the region.

Eaton’s Morocco Plant Operations (MPO) is the newest addition to the company’s Europe, Middle East and Africa (EMEA) manufacturing footprint and has consolidated the company’s manufacturing and support assets in Morocco, including Berrechid Technologies’ (Btec) factory in Casablanca and the Uninterruptable Power Supply (UPS) training facility for West Africa.

The MPO builds on Eaton’s presence in Morocco, which started commercially over 40 years ago, with manufacturing beginning in the country 17 years ago. The company employs approximately 300 people in Morocco with the intention to expand to close to 550.

The MPO extends Eaton’s capability in the region by creating an electronics center of excellence, adding new competencies, such as printed circuit board assemblies (PCBA) and power electronics modules for rail and aerospace, a new electronic Power Distribution Unit product line (ePDU), used in IT applications and Data Centers, and UPS accessories.

The company is actively hiring and developing professionals who will be part of the electronics center of excellence for the region. To support this, Eaton has established a partnership with the Moroccan Aerospace Institute (IMA) in Casablanca, enhancing their electronics training capability and developing a program whereby future employees spend a period of seven weeks at IMA before starting their new roles.

"We invested in Morocco because of its skilled workforce, the stability of its economy and the proximity to our key European and African customers. There is also a strong correlation between our objective of increasing local procurement and the National Pact for Industrial Emergence of the Moroccan Government, which helps foster a growing ecosystem of local suppliers and partners that will be essential to ensure the long term viability of our manufacturing operations in the country," Eaton’s Revathi Advaithi said.

"The establishment of our operations in Midparc would not have been successful without the extensive support of many institutions. We are grateful to the Ministry of Industry, Trade, Investment and the Digital Economy,  the local administrations and authorities, the developers and architects, as well as the talent development partners, who have all made this possible," added Advaithi.

As for the Minister, Moulay Hafid Elalamy welcomed the start of operations at the new site of the world's leader in electrical and hydraulic components and systems, emphasizing that "Morocco is proud to host a production site of a company that is in the top 20 of the energy storage system manufacturers in the world." "Its startup will help develop local value chains and strengthen the dynamics of ecosystems by building a robust supplier base; the project is fully aligned with the guiding principles of our industrial strategy," he added.

In addition, it has been identified that the Eaton facility in Casablanca will serve as the pilot manufacturing site for energy storage battery packs and systems, supplying thousands of households and businesses across Europe, the Middle East and Africa. The development of energy storage manufacturing in Morocco seeks to make a number of the goals and ambitions identified in the Paris Agreement a reality, by supporting the implementation of green and low carbon technology.

This intention has been recognized internationally as this energy storage project has been officially validated as a “COP22 labelled project”, a designation awarded by the COP22 steering committee to projects that demonstrate action that could help mitigate climate change. With production intended to start 2017, this project will have a positive impact locally, regionally and internationally.

About Midparc SA

Midparc is a leading industrial zone that forms part of the Moroccan government’s National Pact for Industrial Emergence. Midparc covers 124 hectares of land near the Mohamed V international Airport in Casablanca. The project consists of a partnership between the state and private investors with extensive experience in high-tech sectors, including aerospace.

About Eaton

Eaton is a power management company with 2015 sales of $20.9 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries. For more information, visit