Uninterrupted, 100% uptime power supply across data center campus 24/7 and 365 days each year

Discover how Eaton Connected integrated back-up and power distribution system based on Power Xpert CX switchgear and Eaton 93PM UPS deliver uninterrupted, 100% uptime power supply across data center campus 24/7

We’ve only ever used Eaton UPSs in our installations, and that is a nine-year history. The Eaton Connected solution is seeing Advania Data Centers through its current phase of operations with reliable uninterrupted power. The company is not at the end point – more of a staging post in what has been a period of continuous growth since launch in 2010. In 2012 the data center was running on 500 kW, today it is almost on 70 MW, and there are no signs of the growth slowing down any time soon.

Ivar Smari Magnusson, Advania Data Centers Head of Operations

Advania Data Centers is a technology company headquartered in Hafnarfjordur, Iceland with operations in Sweden, Norway, Germany, Belgium and the United Kingdom. The company started in 2010 and has experienced consistent and rapid growth. The Keflavik data center – known as MJOLNIR DC – is Europe's largest data center campus. It is tailor-made for high density hosting such as High-Performance Computing, blockchain technology and high-density compute.

Advania Data Centers operate two sites in Iceland, THOR DC a 4MV tier 3 facility in the Reykjavik capitol area in Hafnarfjordur, Iceland and MJOLNIR DC located just 10 minutes from Keflavik International Airport and about 40 minutes away from Reykjavik. MJOLNIR DC is the larger of the two, with about 80MW maximum capacity. The data centers are 100% powered by renewable energy, both geothermal and hydro energy. Advania Data Centers’ wide ranging customer base includes many international organisations from business, government and public sectors.



Iceland’s geology provides generous reserves of geothermal energy, meaning Advania Data Centers can take advantage of renewable energy for power supply and cooling. This is highly efficient and means the campus can be high density with proportionately more computers than in a facility of a similar size that is powered and cooled by conventional means. 

The higher power density of the MJOLNIR DC Data Center meant that Advania needed more, higher capacity UPSs to ensure it could provide a consistent, reliable power supply.


Eaton assembled a team of experts from Denmark, Finland and the Netherlands, while also coordinating with the customer in Iceland. Eaton’s UPS team in Finland worked hand-in-hand with its electrical panel team, based in the Netherlands, to build the Eaton Connected solution. The entire system was then shipped to the Netherlands for testing and quality checks before it was transported to the customer in Iceland and installed.



Eaton Connected cuts design and installation times by providing a pre-designed, pre-connected, combined solution that unites the two proven elements of the electrical panel and UPS system. This removed the need to source, install and connect separate UPS and switchgear components. Not only did this reduce risk for the project, it also made installation fast and easy, an important factor for a fast-growing data center.

From the start of the project in early 2019, it took just one month for the equipment to arrive in Iceland ready for usage immediately after installation. With no on-site assembly required the installation was very cost-efficient. There was no need for third party consultants and just one contractor – a local electrician – completed the installation work.

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