Vision & goals

We are a power management company, but more importantly, what we do improves the quality of life and the environment. Our products, technologies and services make a difference in the world.

Our vision

To improve the quality of life and the environment through the use of power management technologies and services.

A company’s culture is represented by its unique purpose, beliefs, behaviour and attitudes


Our shared purpose is perfectly illustrated in our vision—it reinforces the importance that we place on our deepening impact on the world as the need for power continues to grow. We know that to achieve this vision we need to:

  • Develop our employees by helping them succeed not just at work, but in life as well.
  • Delight our customers by understanding their challenges and delivering real solutions, proactively.
  • Deliver for our shareholders by doing what’s right.
  • Support our communities by offering our time and talent to meet social and economic needs in the places where we work and live.

Consistent with our values and desire to improve the quality of life for people and our environment, our brand promise—we make what matters work—expresses the spirit of what we do and more importantly, why we do it. The work that we do improves safety, reliability, efficiency and sustainability in ways that matter to our employees, customers, shareholders and communities.


Our vision has its foundation in our aspirational goals and leadership attributes. Together they guide every aspect of our business—from the people we hire to our products and services, to our business partners and customers.

As a power management company, it is important that we make power safe, reliable and efficient for our customers. And that we do it better than anyone else.  But we also recognise that we can only achieve this goal if we have excited and engaged employees doing work that they believe in. And when we get these two things right, we are able to give back and support our communities. And deliver superior returns to our shareholders.

Craig Arnold, Chairman and CEO

Our aspirational goals

Achieving our aspirational goals is as important as meeting our financial ones. We have set these aspirational goals to unify the organisation around our shared purpose, around who we are as a company. We aspire to:

  • Be the preferred supplier to our customers and channel partners
  • Make work exciting, engaging and meaningful for our employees
  • Make communities stronger
  • Ensure the health, wellness and safety of our employees
  • Be a model for inclusion and diversity in our industry
  • Be active stewards of the environment

What makes an Eaton leader?

Our leadership attributes represent our culture and values. They are what we expect of every Eaton employee and what we believe will help us continue to lead in our markets.

  • We are ethical
  • We are passionate
  • We are accountable
  • We are efficient
  • We are transparent
  • We learn

Committed to doing business right

Our reputation as a highly ethical enterprise is a powerful distinguishing characteristic and a key competitive advantage. Our promise of doing business right reflects our unwavering commitment to the highest ethical practices and standards of behaviour. It is how we conduct ourselves in our interactions with each other, our customers and the communities that we serve.

We make what matters work.*

*Every day, all around the world, people depend on technology, transportation, energy and infrastructure to live, work and thrive. And the companies who provide these products and services depend on us to help solve some of the toughest electrical, hydraulic and mechanical power management challenges on the planet. Because we never lose sight of what matters. And it's our job to make sure it works.