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Power Management Company Eaton Kicks Off Partnership with Manchester City Football Club

Date: May 5, 2017


London, UK ... Power management company Eaton today announced it has become the official home energy storage partner of Manchester City Football Club in the UK. The multi-year deal reflects the club’s outstanding commitment to sustainability and energy efficiency. 


The partnership marks the launch of a limited edition of Eaton’s xStorage Home, one of the most reliable and affordable residential energy storage systems on the market today. Using Eaton’s leading power quality technology and electronics combined with second life or new electric vehicle (EV) batteries from vehicle manufacturer Nissan, the system will offer customers greater energy independence and control.


The technology enables customers to increase their use of renewable energy and lower energy bills by up to fifty percent. When connected to residential power supply and/or renewable energy sources, the unit helps save money on electricity bills by charging up when renewable energy is available or energy is cheaper and releasing that stored energy when demand and costs are high. The system works optimally when used alongside solar panels – storing energy when the sun is shining and releasing it when needed to give users a greater return on their solar investment.


Partnering with one of the world’s most popular football clubs, Eaton will benefit from a joint marketing programme that reaches City fans throughout the UK. As one of the most widely followed sports globally, football offers a perfect medium to demonstrate the power of energy storage, building awareness of this clean technology with a huge audience.


As part of Eaton’s long term vision, this partnership between Eaton and Manchester City illustrates how the use of power management solutions and services can improve the quality of life and the environment.


Damian Willoughby, Senior VP of Partnerships for City Football Group, explains, “We are delighted to be partnering with Eaton as this relationship exemplifies the club’s ongoing commitment to sustainability. Eaton shares City’s values of operating in a way that promotes a positive impact on our community and environment. We are looking forward to working with Eaton and tapping into their heritage and expertise to further grow our knowledge in this field.”


Cyrille Brisson, EMEA Vice President at Eaton continues, “At Eaton, we make what matters work. Aside from making power safe and reliable, it also needs to be sustainable to improve our overall quality of life and contribute to a better environment. Energy storage is a key part of that strategy and part of Eaton’s ongoing commitment to reducing our reliance on fossil fuels. We’re proud to partner with Manchester City – a club that also supports our vision of a greener tomorrow.”


xStorage Home, one of the most reliable and affordable systems on the market, is available now to pre-order with installations starting this July exclusively through Eaton’s network of certified installers. To learn more, visit


About Eaton
Eaton is a power management company with 2016 sales of $19.7 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 95,000 employees and sells products to customers in more than 175 countries.


About Manchester City Football Club
Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, four League Championship titles, including two Premier League titles (2012, 2014), and five FA Cups. Manchester City FC is one of four teams comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.


Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.


For more information, please visit

Imogen Nation, (Hotwire PR for Eaton) 
+44 (0) 20 7608 4675