Advertising technologies and networks

Eaton uses third parties such as Google, Facebook, LinkedIn and Twitter and other programmatic advertising platforms to administer Eaton advertisements on third-party electronic channels. Personal data, such as user community or implied or inferred interests, may be used in the selection of advertising to make sure that it has relevance to the user. Some ads may contain embedded pixels that may write and read cookies or return session connection information that allows advertisers to better determine how many individual users have interacted with the ad.

Eaton may also use advertising technologies and participate in advertising technology networks that collect usage information from Eaton and non-Eaton websites, as well as from other sources, to show you Eaton-related advertisements on Eaton’s own and third-party websites. These advertisements may be tailored to your perceived interests using retargeting and behavioral advertising technologies. Any retargeted or behavioural advertisements served to your browser will contain information on or near it that informs you about the advertising technology partner and how to opt-out of viewing such advertisements. Opting-out does not mean that you will stop receiving ads from Eaton. It means that you still stop receiving ads from Eaton that have been targeted to you based on your visits and browsing activity across websites over time.

Cookie-based tools that allow you to opt-out of Interest-Based Advertising prevent Eaton and other participating advertising technology companies from serving interest-related ads to you on behalf of Eaton. They will only work on the internet browser on which they are deposited, and they will function only if your browser is set to accept third-party cookies. These cookie-based opt-out tools may not be as reliable where (e.g., certain mobile devices and operating systems) cookies are sometimes automatically disabled or removed. If you delete cookies, change browsers, computers or use another operating system, you will need to opt-out again. If you prefer to not receive targeted advertising any longer, you can opt out of some network advertising programs that use your personal data. To do so please visit the NAI Opt-Out Page: http://www.networkadvertising.org/managing/opt_out.asp. Please note that even if you choose to remove your personal data (opt out), you might still see advertisements while you’re browsing online.

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